Instagram, the social platform based on image and video sharing, has gained quite a lot of traction in the marketing world. There are companies that use Instagram seriously as a way to promote their product – and in certain industries, it works quite well. But just like any other social platform, the key to properly utilizing it for leverage is by building your audience getting more engagement.
Is Instagram a Serious Platform for Marketing?
This needs to be addressed first – especially because Instagram still has a major reputation as a social app, and as a tool for celebrities to address their fan-base.
But the proof of the pudding is in the tasting, as they say. For one, Instagram has 1 billion active monthly users – that’s roughly the population of the United States. There’s also, for brands shipping internationally or looking for global clients, the fact that Instagram users come mostly from outside the United States, making for a very even global spread. Instagram, followed closely by Facebook, is rated the absolute most important social medium used by American teens online.
Food blogs use Instagram as a way to speak to their audience and build a larger one through easily-digestible content in the form of delicious “food items”. Actors, actresses, and other members of the show business use Instagram to both promote their work and let it bleed into their private lives, profiting from the voyeuristic tendencies of the Internet era through profit and numbers. Brands and businesses use Instagram to share their aesthetically-pleasing products, using Instagram’s incredibly well-designed hashtag system to attract followers – and thus, potential clients.
Influence Marketers use smart ways to Leverage this platform:
For one, influence marketers should always be looking for new social networks to bring their content to the next level. It’s one thing to write and post video and images, but it’s another to take that high-quality content and actually promoting it outside the walls of a business blog, or a local blogger’s campaign work.
Instagram is another, if not the next social frontier to influence marketers and networkers to turn content into customers. But on its own, with its limitation of being a mobile-preferred application (business limitation, it’s brilliant from a consumer point-of-view) it can be a difficult business tool to work with.
Does Your Business Need Instagram?
Dentists don’t need Instagram (yet). Tax advisors don’t need Instagram. Professionals working in the field of service will have a hard time finding a way to promote their work unless they do consult or marketing – in which case Instagram can be a great litmus test for potential clients to see your skill in action.
Otherwise, virtually any producer of goods – from chefs to t-shirt print shops – can benefit massively from a well-built Instagram page. As such, they can also benefit from a program meant to aid them in that. Plus, you must think to buy Instagram likes to enhance your exposure on this biggest platform.